Category: Business

Marketing Discourse Community- most simply defined as “The management process through which goods and services move from concept to the customer. “ from business dictionary. Marketers use common language For example, 4 p’s of marketing: something used everyday and defines marketing. Learned the first day of intro to marketing class. Outsiders would not know what…

1. Introduction: In today’s competitive world of Business competitive advantage can be gain by proper information system and developing that information system. Aarong information system is a sign of the modern business organization of Bangladesh. Supply chain management is the streamlining of a business’ supply-side activities to maximize customer value and to gain a competitive…

Brand community attempts to bring together customers and marketers in order to facilitate easier sharing of information. The online brand community has generated many impacts since it is not limited by geographical boundaries, It brings together people who share common values and they begin to engage in a discourse that has transformed contemporary marketing practices…

Dr. W. Edwards Deming, a famous quality Guru in the United States, used his expertise and skill in the improvement of the war equipment quality. Japan also used Deming’s skills to revitalize and restore the Japanese Industry that had been broken down by the World war. He was also known to be best practitioner who…

1. Unethical Business Ethics is defined as beliefs about what is right and wrong or good and bad in actions that affect others.( Therefore, unethical behaviour is behaviour that is believed to be bad or wrong actions or decisions. Other definition about ethics is ‘the activity of examining the moral standards of a society, and…

The objective of this assignment is to investigate different business forecasting methods, and demonstrate the benefits of their use for a specific organization. We have learned that demand forecasting invokes the processes of determining exactly what service/products are needed, in what quantity, and in what amount of time. Organizations that are able to implement effective…

Major Firms cannot survive and continue to prosper without analyzing their general environment and acting upon the trends identified. Scanning and monitoring the general environment are activities they cannot afford to ignore. Discuss this statement with reference to the performance of the UK retailer Marks & Spencer over the last 10 years. Introduction Marks and…

QUESTION 1 Digital camera market has enjoyed tremendous growth since it was introduced in the photographic industry. Starting in 1998, price has been falling rapidly. In addition, the development of CMOS allowed digital camera to not only capture professional market, but also enter consumer market. It was estimated that in 2006 forecast would peak with…

All corporations are concerned with how much revenues and expenses they are generating, which in turn determines their overall profits, also known as their bottom line. The bottom line is what is used to measure the profitability of a company. The Triple Bottom Line Theory not only measures a company’s bottom line, but it also…

Memorandum Campagnie Du Froid is a summer ice-cream business founded in 1985 by the father of Jacques Truman. In 2007, after the passing of his father, Jacques Truman took over the business and emphasized an aggressive growth strategy. By 2009, Campagnie Du Froid was a market leader in the eastern part of France, northeastern coast…