Category: Business

Proctor and Gamble was established in 1837 and was one of the largest manufacturers of customer products. It has operations in 80 countries and employs 100,000 people globally. It established its first foreign plant in 1915 in Canada and the company’s first subsidiary was established in 1930s in Britain. The business expanded to many countries…

The macro-environment consists of larger societal forces that affect entire micro-environment. The six forces making up the company’s macro-environment include demographic, economic, natural, technological, political/legal, and social-cultural forces. Companies must constantly watch and adapt to the marketing environment in order to seek opportunities and ward off threats. “The marketing environment comprises all the actors and…

Business environment consists of all the internal and external forces that influence the operating situation of a company. Business environment has a dynamic and complex nature and it impacts greatly the survival and growth of a company. External factor consists of political factors Political factors (Taxation Policy, Unemployment Policy etc.), Economical factors (Inflation rate, Recession…

Competition in the diaper industry raved on as Kimberly-Clark (KC) aimed to stay ahead of its main competitor, Proctor and Gamble (P&G). By the end of 1989, KC’s Huggies controlled 32% of the market share– the highest of any single product contending in the diaper market. Now facing significant financial restraints, the leader in individual…

Proctor and Gamble was established in 1837 and was one of the largest manufacturers of customer products. It has operations in 80 countries and employs 100,000 people globally. It established its first foreign plant in 1915 in Canada and the company’s first subsidiary was established in 1930s in Britain. The business expanded to many countries…

Introduction of Montblanc International GmbH Montblanc International GmbH was founded in 1906, by a stationery trader Claus-Johannes Voss, a Hamburg banker Alfred Nehemias and the Berlin engineer August Eberstein and is a subsidiary of Compagnie Financiere Richemont- Cartier, Dunhill, Chloe and seven others companies; It is German Manufacturer of writing instruments, jewellery and leather goods.…

1. Indicate whether each of the following statements applies to microeconomics or macroeconomics, and why: 12 Marks Total a. The unemployment rate in Canada was 7.0 percent in January 2010 Answer: This is the macroeconomic statement because it describes the unemployment rate of the whole country. b. A Canadian software firm discharged 15 workers last…

Science Technology Company was a leading maker of computer-controlled automatic test equipment (ATE) that was utilized to keep an eye on and handle quality over the life process of electronic items. With 31% market share, the company was the dominant firm in the style and manufacture of testers and test software for printed circuit boards.…

Introduction Yell Group consists of two businesses that are operating across countries. Yellow Page is a classified directory business in the UK, while Yellow Book is an independent directory business in the USA. These businesses are currently owned by British Telecom which is under pressure to reduce its heavy debt load and had been wavering…

Mission and VisionAn analysis of a company’s mission and vision statements shows business focus and direction. The mission statement presents what the corporate aims to try to, whereas the vision statement shows the future target condition of the business. Samsung may be a technology business whose mission and vision statements specialize in innovation for general…