Category: Theory

In psychology, motivation is a mechanism that propels individuals toward some goal or destination. Motivation also has types which determine the path and the goal that can be achieved by that certain type of motivation. There are three different types of motivation: intrinsic, extrinsic, and biological. Intrinsic motivation is the act of doing something without…

Critically compare and contrast Freud and Erikson’s stage theories of development, and debate how well each has been supported by research. Among early developmental theories, the most influential and controversial theory of development was proposed by Sigmund Freud. Freud proposed psychosexual stages of development, which changed the entire view on the child’s development (Storr, 1989).…

Stratification is the separation of society into layers which are distinguished by unequal rewards and life chances and many systems of stratification have been based on slavery, caste and feudalism. Slavery, being the oldest and most extreme form of stratification, involves the enslavement or ownership of others. This ownership came about as a result of…

Attribution theory is a fundamental concept in psychology that delves into how individuals interpret events and how these interpretations influence their thinking and behavior. While Fritz Heider laid the initial groundwork in 1958, the theory gained significant traction and refinement through the contributions of researchers like Weiner and colleagues, such as Jones et al. (1972)…

To what extent do McDonalds use motivational theories to enhance the performance of their employees and hence increase efficiency/productivity? Are these methods effective? Introduction McDonalds is a large multinational company that supplies millions of people with fast food. It is important for them to ensure that the workforce they employ is working to their full…

Edward Spearman and Howard Gardner are two prominent figures in the field of psychology, each offering distinct perspectives on intelligence. Spearman is renowned for his work on general intelligence, often denoted as “g,” while Gardner introduces the concept of multiple intelligences. This essay explores the foundations, implications, and criticisms of these theories, shedding light on…

INTRODUCTION Advertising is mass communication an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions of benefit to the advertiser (“The History of Advertising”). In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the…

In contemporary society biological factors are no longer the sole components that distinguish men and women. Rather anything from clothing or hairstyles to make-up or accessories can indicate specific messages about an individual. According to Deborah Tannen, women are more frequently considered marked beings in our society while men have fewer clothing or style options…

Communication theories are important to learn and understand. Learning these theories helps us apply the theory to our own life. It helps our critical thinking skills as well as benefits one to understand the value of research that has been accomplished in this field. Understanding communication theories can help us make sense of our daily…

The endosymbiotic theory explains the evolution of the eukaryotic cell and eukaryotic organelles by phagocytocis of small prokaryotic cells. This theory states that some of the organelles in today’s eukaryotic cells were once prokaryotic bacteria. In this theory, the first eukaryotic cell was probably an amoeba-like nucleated (probably DNA in a nucleoid region not an…